Healthy should feel like winning.
Wulfy is the wolf cub we wished we'd had ten years ago.
Why we built this
Every health app we tried felt like a homework assignment. Track this, weigh that, beat yourself up for skipping. Most of us quit within two weeks.
We wanted something that felt the opposite of that — playful, generous, and stubborn about your habits without being stubborn about a number. Wulfy is what came out the other side.
He's a wolf cub because wolves are loyal and patient. He cheers when you log, he doesn't sulk when you don't. He'd rather you take the long way home than nail a perfect day.
What Wulfy stands for
Four rules we apply to every feature, every notification, every coin earned.
Honest, not anxious
We tell you what your meal is. We don't fearmonger about it. You're an adult.
Playful, not childish
Wulfy makes you smile. He doesn't talk down to you.
Consistent, not perfect
Streaks matter. So does showing up tomorrow after you missed today.
Rooted in the real world
Trees we plant are real. Coins you earn buy real rewards. Wins aren't theoretical.
The story so far
2021
Wulfy is born
Two founders, one wolf cub, one whiteboard sketch. The first prototype was a Bulgarian-language step tracker — most ambition we'd attempt for a while.
2022
First 10,000 users
Word-of-mouth in Sofia spread to Bucharest, then Berlin. We added German and Romanian translations the same year.
2024
AI meal scan ships
Gemini Vision integration turns photo logging from minutes-per-meal to seconds. Premium usage doubles within a month.
2025
Tree-planting at scale
We sign with two certified reforestation partners. Every completed challenge funds a real sapling. The in-app map starts showing forests.
2026
Today
12,400+ trees planted, four languages, a wolf cub people actually look forward to seeing every morning. Onward.